Create a brand for the 2016 SPS Client Conference that will be applied to the invitations, registration website, signage, and various other elements displayed throughout the hotel and event venue.
What are we trying to achieve?
Deliver a premier and differentiated conference experience; one that offers the most relevant and applicable insights for clients to leverage in their business decision-making.
The single-minded idea
The conference will provide an agenda that will help senior decision makers make better decisions, to yield better outcomes for them as plan sponsors and for their participants.